The company needs a review and possible overhaul of its marketing practice. Based on client input and using the People-Process-Plan model, Helene Venge Consulting assesses current practice, and recommends priorities and action plan for improvement. Helene Venge may also carry out implementation of the plan or parts of it.
Marketing project management
The company has defined a new marketing-driven initiative and the head of marketing lacks the time to drive it. Helene Venge acts as marketing’s project manager to plan and implement the initiative with internal/external parties. Initiatives might be development of new marketing model, streamlining of product/brand portfolio, online channel development, brand positioning, centralization, etc.
Interim marketing leadership
The company lacks a head of marketing for a short period of time. Helene Venge steps in as interim senior marketing leader to keep things moving while helping define the profile, recruit and induct the new head of marketing.
Clients are companies that want to improve business and marketing performance
Either because they are going through changes such as leadership, strategy or organizational changes, increased competition and customer expectations, cut-backs, or expansion. Or simply because they are coping with everyday business that steals time from core improvement initiatives.
For example:
- Time-starved senior marketing leaders who know what needs to be done but don’t have the time/people and need an experienced executive to help.
- Senior marketing leaders who are less sure what to do and need a skilled, unbiased view to figure out where to focus and the support to get things done.
- CEOs who need a senior marketing leader for a short period of time and support to find the new permanent one.
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