“Helene Venge helped me assess our central marketing organization, designed a marketing process that integrated completely with our go-to-market process, created a long-term strategic marketing framework, and put a great deal of structure to our internal as well as agency briefings. It helped the marketing organization work in a systematic manner saving time and endless debate.
Helene went beyond the scope of what Triumph initially briefed her to do. Conscientious and focused in getting results delivered, I would highly recommend to work with Helene again”.
Suzanne McKenna, Global Head of Triumph brand
“No matter what Helene Venge works with, she provides unparalleled structure expertise which never fails to give direction and to bring everything up a notch”.
Gary Smith, marketing manager, Lego Group and Jabra/GN Store Nord
“Helene Venge knows the strategic planning process really well, she includes all relevant parameters in a holistic approach, and she follows up and follows through”.
Tormod Askildsen, senior director, Lego Group
Examples of work:
- Telenor (marketing director) - Marketing process; department restructure, roles & responsibilities; marcoms audit and KPI framework; agency review and restructure; brand positioning/re-branding.
- Levi’s (European head of digital) - European digital brand strategy and operations; KPI framework; online channel development; agency review and restructure.
- Lego (Global business unit director) - Global value proposition, strategy, touchpoint analysis, portfolio, budgeting and P/L, and operational set-up for the customization and co-creation business.
- Pia Christensen Furs (consultant) - Brand positioning; marketing strategy; portfolio and pricing optimization; customer profiling; daily workflow and resource allocation.
- Triumph (consultant) - Central marketing audit; marketing process; people assessment and job profiling; long-term marketing strategy; KPI framework; workflow and tools/templates for planning and briefing; global brand positioning.
- Other: LAND Designlab, Nokia, Sony Entertainment, Jazz Denmark.