Today's links

• Wired's take on Google's (past-present-future) approach to music.

Today's links

• The 10 most addictive sounds in the world, non-branded and branded (acc to Martin Lindstrom, anyway).
• On the idiocy of sharing your whereabouts info.

Free your mind and your assets will follow

Jon Bains has written an insightful and entertaining post on his blog about media-neutral marketing. Well, actually it's about looking for inspiration beyond the immediate, un-terming familiar terms, and breaking the habits while retaining the DNA of the brand. He titles it Analog to Digital Conversion and here it is.

Jon co-founded digital creative agency Lateral in the mid 90s and I had the pleasure of working with him and his crew for several years when I was at Levi's.

Wu Tang Clan vs The Beatles

"Enter The Magical Mystery Chambers" is a remix album incorporating Wu Tang Clan a capellas and Beatles songs, and produced by Tom Caruana.

So, not unlike the Dangermouse Grey Album which of course mixed Jay-Z's Black Album and The Beatles' White Album.

But - unlike the Grey Album - this one features remixes/covers of Beatles songs, not originals. I love The Beatles and this is a really cool combo, with great vocals by Kelis to boot. The album can be downloaded for free at the record company's website.

Honesty, passion, competence

Honesty, passion, and competence. These were the three values that underpinned the Led Zeppelin, Jimmy Page tells us in the documentary It Might Get Loud about the three guitarists Jimmy Page, The Edge and Jack White. To me, it sounds like many corporations and organisations could learn something.

Will it do or die?

Tell me what you think: Is this old hat and will Octone vanish when the sales do the same or is it a different approach that will survive in the industry? The Plan To Save the Music Biz.

Thinking man

Last night I watched a program on TV where a sociologist was asked about the characteristics of the 2010's man. She said well-rounded, comfortable with both the 'male' and 'female' sides of himself, sensitive and also not afraid of cutting through whenever necessary. She names Obama as an example of this type of man. I agree.

But I think she's missing a key attribute which Obama possesses in abundance: Intelligence and the ability to think - and being very comfortable with that. And isn't this about time? After all, we're homo sapiens.