Why Christian Bale must be cast as Steve Jobs

There's no point in not admitting that I am 1) a Steve Jobs fan, 2) a Christian Bale fan. I am. So for this reason alone, the idea of Christian Bale playing Steve Jobs in Sony's forthcoming Steve Jobs biopic is extremely appealing to me.
But there are other reasons why I hope Aaron Sorkin will cast Bale in the role of this iconic figure. Here's a list:
  1. Christian Bale is a terrific actor, he's like a blank canvas that can be transformed into pretty much anything.
  2. He has a great deal of the same facial features as Steve Jobs: The high cheek bones, long nose, deep-set eyes, a slight lisp, mischievous smile, and those fang-like eye teeth.
  3. He can transform himself bodily as well as mentally (remember The Machinist, The Fighter).
  4. Last but not least: He has a slightly maniacal vein, something a bit crazy and dark lurking under that cool, at times boyish exterior. Oh and he's sure got a temper and has no problem telling people off.
Forget Ashton Kutcher, Noah Wylie etc., they're way to cute and nice. Bale is the man for the job(s).

Transmedia communication - one of many techniques

"Calling [the impact of a banner ad] an 'impression' is a terrible lie, because it isn't making an impression on anybody."

A very fitting quote these days. It comes from Wharton's excellent publication Knowledge@Wharton, more precisely from an article here called "Transmedia Storytelling, Fan Culture and the Future of Marketing".

Now, I generally dislike when something is called 'the future of marketing' incl transmedia. Partly because whatever is referred to is rarely the future but in fact already happening. Partly because nothing is the future of anything let alone marketing.
Because there isn't one truth about marketing and there isn't one right way of marketing something, but in fact there's a lot of different ways. The task is to find out which approach or combination of approaches will work at any given time and situation.

Having said that, the article gives excellent examples of how transmedia can be used intelligently to drive engagement and it is sufficiently humble towards who should be employing the technique and what it can achieve. Worth a read, if nothing else then because of the brilliant quote above!