“My life has no purpose, no direction, no aim, no meaning, and yet I’m happy. I can’t figure it out. What am I doing right?” (Snoopy)
Why Christian Bale must be cast as Steve Jobs
There's no point in not admitting that I am 1) a Steve Jobs fan, 2) a Christian Bale fan. I am. So for this reason alone, the idea of Christian Bale playing Steve Jobs in Sony's forthcoming Steve Jobs biopic is extremely appealing to me.
But there are other reasons why I hope Aaron Sorkin will cast Bale in the role of this iconic figure. Here's a list:
But there are other reasons why I hope Aaron Sorkin will cast Bale in the role of this iconic figure. Here's a list:
- Christian Bale is a terrific actor, he's like a blank canvas that can be transformed into pretty much anything.
- He has a great deal of the same facial features as Steve Jobs: The high cheek bones, long nose, deep-set eyes, a slight lisp, mischievous smile, and those fang-like eye teeth.
- He can transform himself bodily as well as mentally (remember The Machinist, The Fighter).
- Last but not least: He has a slightly maniacal vein, something a bit crazy and dark lurking under that cool, at times boyish exterior. Oh and he's sure got a temper and has no problem telling people off.
Forget Ashton Kutcher, Noah Wylie etc., they're way to cute and nice. Bale is the man for the job(s).
Transmedia communication - one of many techniques
"Calling [the impact of a banner ad] an 'impression' is a terrible lie, because it isn't making an impression on anybody."
A very fitting quote these days. It comes from Wharton's excellent publication Knowledge@Wharton, more precisely from an article here called "Transmedia Storytelling, Fan Culture and the Future of Marketing".
Now, I generally dislike when something is called 'the future of marketing' incl transmedia. Partly because whatever is referred to is rarely the future but in fact already happening. Partly because nothing is the future of anything let alone marketing.
Because there isn't one truth about marketing and there isn't one right way of marketing something, but in fact there's a lot of different ways. The task is to find out which approach or combination of approaches will work at any given time and situation.
Having said that, the article gives excellent examples of how transmedia can be used intelligently to drive engagement and it is sufficiently humble towards who should be employing the technique and what it can achieve. Worth a read, if nothing else then because of the brilliant quote above!
A very fitting quote these days. It comes from Wharton's excellent publication Knowledge@Wharton, more precisely from an article here called "Transmedia Storytelling, Fan Culture and the Future of Marketing".
Now, I generally dislike when something is called 'the future of marketing' incl transmedia. Partly because whatever is referred to is rarely the future but in fact already happening. Partly because nothing is the future of anything let alone marketing.
Because there isn't one truth about marketing and there isn't one right way of marketing something, but in fact there's a lot of different ways. The task is to find out which approach or combination of approaches will work at any given time and situation.
Having said that, the article gives excellent examples of how transmedia can be used intelligently to drive engagement and it is sufficiently humble towards who should be employing the technique and what it can achieve. Worth a read, if nothing else then because of the brilliant quote above!
Getting real about yoga
"So you are, like, really relaxed and floating above the ground after your yoga classes?"
I get this question a lot when I tell people that I practice yoga. Depending on the person I either nod and smile cordially or begin to explain what yoga is and why I like it.
The thing is, I do not practice yoga to relax and float above the ground. And I don't really know any kind of yoga that will do that to you. Meditation and mindfulness will or is designed to, anyway (well, not the floating part). Yoga is designed to reinforce your muscles, sense of balance, flexibility, and posture. Yoga is all about strength.
Of course, there are more and less demanding types of yoga. Some are very physically taxing like Astanga and Iyengar, others focus more on synchronizing breathing and movements like Dynamic, Flow and in part Vinyasa.
They all have their specific benefits. I personally like to practice different kinds of yoga, mostly Iyengar and Vinyasa and sometimes Dynamic, because I get to use my muscles and body in different ways. But common for all of them is that I've gained flexibility and strength over the years. I can do more sit-ups and push-ups than most women my age (or younger for that matter) and have achieved greater flexibility.
So forget the old-fashioned, stuck-in-the-hippie-age, faulty perception of yoga. Or better yet, try it out yourself.
Newcomers will benefit from starting with gentle Dynamic yoga that will help warm up muscles and joints over time and ease you into the yoga practice. Then, take a step further with Vinyasa to challenge your strength, flexibility and balance. After a while, move forward with Iyengar to build up your stamina.
Just don't expect to wander around in a heavenly buzz or float above the ground.
I get this question a lot when I tell people that I practice yoga. Depending on the person I either nod and smile cordially or begin to explain what yoga is and why I like it.
The thing is, I do not practice yoga to relax and float above the ground. And I don't really know any kind of yoga that will do that to you. Meditation and mindfulness will or is designed to, anyway (well, not the floating part). Yoga is designed to reinforce your muscles, sense of balance, flexibility, and posture. Yoga is all about strength.
Of course, there are more and less demanding types of yoga. Some are very physically taxing like Astanga and Iyengar, others focus more on synchronizing breathing and movements like Dynamic, Flow and in part Vinyasa.
They all have their specific benefits. I personally like to practice different kinds of yoga, mostly Iyengar and Vinyasa and sometimes Dynamic, because I get to use my muscles and body in different ways. But common for all of them is that I've gained flexibility and strength over the years. I can do more sit-ups and push-ups than most women my age (or younger for that matter) and have achieved greater flexibility.
So forget the old-fashioned, stuck-in-the-hippie-age, faulty perception of yoga. Or better yet, try it out yourself.
Newcomers will benefit from starting with gentle Dynamic yoga that will help warm up muscles and joints over time and ease you into the yoga practice. Then, take a step further with Vinyasa to challenge your strength, flexibility and balance. After a while, move forward with Iyengar to build up your stamina.
Just don't expect to wander around in a heavenly buzz or float above the ground.
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| Jens Astrup took this photo. And photoshopped it too. |
Remember the basics
Don't worry so much about being a brand or being 'authentic'. Be true to yourself and good to your customers. That's what matters.
The experience enigma
Brand experience is the experience of the brand that companies want to give. Customer experience is the experience of the brand that customers get.
Unfortunately, these two are often not the same.
Unfortunately, these two are often not the same.
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