Jon co-founded digital creative agency Lateral in the mid 90s and I had the pleasure of working with him and his crew for several years when I was at Levi's.
Free your mind and your assets will follow
Jon Bains has written an insightful and entertaining post on his blog about media-neutral marketing. Well, actually it's about looking for inspiration beyond the immediate, un-terming familiar terms, and breaking the habits while retaining the DNA of the brand. He titles it Analog to Digital Conversion and here it is.
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