The evolution of error pages

Ten years ago, in 2000, Levi's did the controversial 'Not Found' online campaign where 404 error pages were over taken by the brand and inhabited with various brand messages.

This made me think how the nature of error pages has evolved from basic, somewhat cold, and sometimes downright frightening messages to fun, friendly pieces of communication (one of my favorites below, simple, fun, makes me chuckle).

I wonder if anyone has looked into this, and I'm thinking it might make for interesting, cool and no doubt amusing reading. A look into the evolution of branding and communication on so many levels.

K Forum in not accessible at the moment due to technical problems. We apologize for the inconvenience. Kind regards, K Forum