Good brands

"Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness".
So says PSFK's new Good Brands Report 2010 which apart from listing their top 10 brands, provides 10 key learnings about what helped these brands obtain a place on the list. Highly recommended reading.